Undergraduate Certificate in Digital Marketing

Program Description

The Undergraduate Certificate in Digital Marketing is a 15-credit hour offering that provides students with a working knowledge of digital marketing skills leading to the compilation of an effective digital marketing campaign. Students will obtain a working knowledge of the use of email, websites, social media, mobile marketing, video marketing and display advertising.

Career Opportunities

• Search Engine Optimization (SEO) Specialist
• Digital Marketing Manager
• Facebook Ads Expert
• Content Marketing Specialist
• Social Media Manager
• Marketing Director
• E-Commerce Specialist
• SEO Copywriter
• Email Marketing Specialist
• Digital Marketing Communications Manager

Learning Outcomes

• Apply current digital theory in the field of marketing.
• Explain the impact of global competition, market forces and other external factors on the success and failure of specific digital marketing initiatives.
• Use digital market research tools and predictive analytics tools.
• Demonstrate analytical and critical-thinking skills with direct application to business/ marketing environments through technology.

Undergraduate Certificate in Digital Marketing (15 Credits)